RINGBELL
A dark stone facade at night with warm light in the windows

Strategic partner to owners and boards.

I improve decision quality when growth, ownership, capital and people start pulling in different directions.

Book a meeting Meet the partners

Ringbell

Complexity emerges where team, business and financing intersect. That is where Ringbell works.

Most organisations don’t struggle because of a lack of intelligence or effort. They struggle when these three areas start pulling in different directions. The role is not to provide answers, but to help you see the full picture when commercial, financial and human dynamics interact.

30years of building companies
15+years of strategic advisory
100+pitches heard every year

Partners

Portrait of Niklas Österberg

Niklas Österberg

Founder

Swedish founder and board advisor with deep experience from defence, mining, energy, space and building companies in markets where the playbook doesn’t apply. He started his first company at seventeen. Amazon bestselling author of Startup Visionaries.

LinkedIn Visionary Letters
Portrait of Marie de Laval

Marie de Laval

Partner

Co-founder and COO of Akality, which helps tech-driven companies find the talent that is hardest to recruit. Her background is in recruitment, project management and HR.

LinkedIn
Portrait of Alexander Reinholdsson

Alexander Reinholdsson

Digital systems

Founder of Reinholdsson Media House. He builds the software, automation and film behind the work, from the platform Ringbell runs on to products of his own.

See what we build

Three ways to work with Ringbell.

Advisory

An ongoing strategic partnership on a monthly retainer: structure and direction, weekly sessions and a focus on real implementation.

Projects

Focused work on one specific challenge with a clear objective, such as go-to-market strategy or deal generation, scoped to your timeline.

Digital systems

Software and automation that let a small team work like a large one: outreach, content, bookings and finance, with a human saying yes before anything goes out.

See what we build
A Nairobi street at dusk under jacaranda trees, seen from above

Entering East Africa?

Ringbell Kenya, our subsidiary, takes European companies into Kenya and the wider East African Community.

Visit Ringbell Kenya

No case studies. No testimonials. By design.

The situations I work in involve ownership structures, capital decisions and internal dynamics that are not suited for public discussion. Discretion is not a limitation. It is part of the value.

  • The work stays private.No client names, no case studies, no quotes. Not because the work lacks substance, but because the people involved deserve discretion.
  • Questions before advice.The aim is not to provide answers, but to improve decision quality.
  • Structure before capital.Capital amplifies whatever structure already exists.
  • Clarity before speed.Ideas are cheap. Clarity is rare.
  • The right mix.Talent is not the moat. Complement is.
  • Between two worlds.Not to choose a side. But to understand both.

“Not making a decision is also a decision.”

Niklas Österberg

Ideas on building something that matters.

Amazon bestseller

Startup Visionaries

Insights from the frontlines of innovation. How visionary founders navigate uncertainty, build teams and create lasting impact.

Find it on Amazon

Coming soon

Pitch Like a Visionary

Communicate your vision with conviction. The frameworks to pitch with substance, clarity and authenticity, to capital, a board or a team.

About the books

If clarity matters more than speed, let’s talk.

I respond personally to every enquiry.

Book a meeting hello@ringbell.se